And tell us where you're located, because what you do is pretty localized, or I should say it was pretty localized. I can't wait to get up every day to do what I do And and then 2017, I launched a mastermind program and coaching program, and I'm just so excited.
So I did, I've done that for it'll be 10 years next year. So I had to conform a business to take care of the clients that we had left. And then in 2011, decided to start my business and was had clients, but no business. And I've worked for some incredible places like aol.com, which is a website, a news website I've worked for ad agencies, worked in retail you know, worked in sales and I've also worked on the buying side for advertising and I just, our business closed in 2009 and I kind of fumbled around. I but I've worked in the marketing and advertising field for almost 30 years. Melody Tholstrup (02:27): So my business, my size marketing launched in April of 2011 after I swore I'd never had my own business. So give us a little bit of background about your business. I'm so excited to have you on the podcast today. I think you're going to love today's episode. So this launch was an accidental launch, which, you know, I always love a good accidental launch, but it actually created an entirely new business opportunity for something she was already doing and loving. Instead, she was able to make an amazing pivot with her business and grow even bigger when the challenge of COVID hit. And in today's episode, we are going to talk about how COVID are really threw a wrench in her business plans, which is mainly, or I should say was mainly a localized networking business for entrepreneurs in her hometown. Melissa Anzman (01:09): She created MAPthe marketing accountability partners, coaching programs, and workshops specifically designed to help overwhelmed entrepreneurs set and achieve their marketing goals and help them take their marketing to the next level of success.
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Melody has been working in marketing and advertising for over 30 years, and she has helped a wide variety of businesses learn how to navigate the many marketing choices available while teaching them how to find the best strategies for their business. I am so excited to have Melody Tholstrup on today's episode. Thanks for spending some time with me today.
I'm a bestselling author and the CEO of two businesses, an employee experience company, and launch yourself where I help entrepreneurs diversify and scale their business by launching digital products each week, you'll hear mindblowing interviews where we peek behind the curtain of other people's launches, as well as actual tips and strategies that you can implement in your daily work life to create launches that actually make you money. For more information and show notes, go to launch / 39. Melissa Anzman (00:00): This is the launch yourself podcast episode number 39 with Melody Tholstrup.
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If you work with traditionally offline businesses, or your own business has a strong in-person component, Melody’s launch has some great nuggets of how to take what you’re already great at, and adjust it to scale even further than in-person only tends to allow. Instead, she approached her online launch with a testing mindset, and started adjusting her offerings based on audience feedback and gaps she was seeing in her local (now online) market.
All without worrying too much about the tech and components. She shares how she is able to teach marketing skills to brick and mortar local companies with a huge networking component, and pivot into an online community that has even further reach. Along the way, she learned how to make it as simple as possible for people to join and learn all about marketing tactics to help them grow their own business. She shares how she tested it, how she runs it, and what the plan is now going forward. In today’s episode, Melody Tholstrup shares how she took her offline local networking and marketing program, to an online program during a COVID pivot. Welcome to episode 39 of the Launch Yourself podcast.
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